Ravensburg – With an increase in sales of 19.2 % to Euro 444.9 million* in the past financial year, the Ravensburger Group continued along its sustained growth track for the ninth year in succession. Nearly all the subsidiary companies of the Business Division Games, Puzzles, Crafts, together with, the Swedish toy producer BRIO AB acquired last year, made substantial contributions to the rise. Even without the BRIO acquisition, the Ravensburger Group grew significantly by 7.6 %. Games, puzzles, the "tiptoi®" learning system and experiment kit products were particularly popular with customers.
Business Division Games, Puzzles, Crafts – Substantial rise at home and abroad
Ravensburger's largest business division, Games, Puzzles, Crafts ,accounting for three quarters of turnover, saw an increase in sales of 93 % compared with the preceding year, taking it up to Euro 331.8 million*. The company achieved this rise in nearly all product categories and virtually all subsidiaries. The market environment promoted the good business development. All of Ravensburger’s five most important West European toy markets** developed positively and displayed growth of 5.6 %, with the Games and Puzzles product groups posting above-average gains. “We see that in times of change and feelings of insecurity, a return to essentials – for example playing games together as a family – plays a key role”, said Ravensburger Group’s CEO Karsten Schmidt on the eve of the Toy Fair in Nuremberg.
Sales of Ravensburger toys in Germany grew by 8.2 % to Euro 136.8 million***. One essential reason for this was the higher demand for games. High-selling products included for instance new variants of the classic games "The Crazy Labyrinth" and "Ramses II", the children’s game "Captain Black" with electronic support and a ghost ship, or the game "Kakerlaloop", which features a nimble, motor-driven bug scuttling round the board. Puzzles were equally in demand, with top-sellers including 3D puzzle buildings such as "Big Ben by Night", "Eiffel Tower by Night" and "Statue of Liberty", as well as 2D-puzzles with the licences "Frozen" and "Star Wars".
Sales of the audio-digital learning system "tiptoi®" also increased. Since September 2015 it has featured a new pen with integrated audio player and additional stories. Products from the Experiments segment also stimulated business.
Sales of Ravensburger toys outside Germany also rose steeply by 10.0 % to Euro 194.8 million*. Alongside positive currency effects, this increase was also attributable to the high demand for 2D puzzles with licences, 3D puzzle buildings and parlour games such as "Labyrinth" and "Kakerlaloop". The US games company Wonder Forge, that has belonged to the Ravensburger Group since 2013, also contributed to the good business development.
Business Division BRIO – Sales rise with innovations and new marketing
In 2015 Ravensburger acquired the highly regarded Swedish toy producer BRIO in order to increase sales abroad and expand further from the games market into the toy market. In its first year at Ravensburger, BRIO sales increased by 20.9 %**** and the first-time consolidation contributed sales totalling Euro 46.8 million* to the Ravensburger Group turnover. The sales growth at BRIO was attributable partly to the development of a new marketing and distribution structure in Scandinavia, and partly to increases in BRIO turnover in core markets such as Germany and growth markets such as Asia. New products in particular were responsible here, including "My first BRIO Railway set", a new wooden railway set for one-and-a-half year-olds upwards.
Business Division Books – Market shares gained again
As a result of the tight situation on the German market for for children's and young people's books, trading partners continued to cut back on stocks and placed fewer orders. In this environment turnover between the Ravensburger Business Division Books for Children and Adolescents and the trade dropped by 1.4 % to Euro 64.7 million*. However, sales of Ravensburger books by the trade to consumers rose by 1.7 %. Consequently Ravensburger expanded its market share to 11.1 % and consolidated its market leadership in the German market for children’s and young people’s books. This growth was driven mainly by products from the audiodigital learning system "tiptoi®", which Ravensburger is consistently expanding. Other drivers in literature for children and adolescents were the series "Spirit Animals" and the title "The School for Good and Evil".
Business Division leisure and Promotion – Record number of visitors to Spieleland
In the past financial year the Business Division Leisure and Promotion increased its sales by 12.0 % to Euro 14.9 million*. A major contribution here was made by the leisure park Ravensburger Spieleland. It ended the 2015 season with a record number of over 400,000 guests.
* Please note: all figures in the text are preliminary data. We shall be publishing the final figures for sales and earnings for the balance sheet press conference in June 2016.
** G5-countries: Germany, France, UK, Italy, Spain
*** includes all products delivered to Germany
**** 2014 – not reporting to the Ravensburger group