Ravensburg – The Ravensburger Group has now exhibited growth for nine years in succession. In the past fiscal year the company boosted its sales by 19.0 % to Euro 444.0 million. This was attributable on the one hand to the first-time consolidation of the Swedish toy manufacturer BRIO AB, which Ravensburger acquired at the end of 2014. On the other hand the Ravensburger Group enjoyed a strong growth rate of 7.3 % even without the BRIO acquisition. Nearly all the subsidiaries in the business division Games, Puzzles, Crafts contributed to this rise and grew altogether even more strongly than the already positive market environment. Ravensburger achieved this escalation above all on the grounds of the higher demand for traditional products such as board games and jigsaw puzzles.
The Group’s positive business performance was reflected in a net profit of Euro 33.5 million for the year and a return on sales after taxes of 7.5 %.
Having successfully positioned new product concepts for the current financial year 2016, the management expects a slight increase in sales. This presupposes that Ravensburger’s key markets remain stable.
Business Division Games, Puzzles, Crafts: traditional games are the current trend
Ravensburger’s major West European games markets* continued their positive development again last year and grew by a total of 5.6 %. The product groups games and puzzles played a key role in this result. Ravensburger Group’s CEO Karsten Schmidt commented, “In Germany for example, traditional games have grown more strongly over the last five years than digital games. The haptic impression is quite simply essential for children. They need and they want something they can touch.”
In the favourable market environment of Western Europe, Ravensburger’s largest business division, Games, Puzzles, Crafts, accounting for three quarters of turnover, grew by 9.3 % compared with the preceding year and posted sales of Euro 331.7 million. Nearly 60 % of turnover came from outside Germany, where Ravensburger games climbed by 9.8 % to Euro 194.6 million. On the domestic market sales rose by 8.5 % to Euro 137.1 million**. Top sellers included parlour games, such as new variants of classic games like “The Crazy Labyrinth” and “Ramses II”. Sales figures for 3D puzzle buildings and 2D puzzles under licence such as “Disney Frozen” und “Star Wars” also increased. Trading with the audiodigital learning system “tiptoi®” that can look back on many years of success also grew again by comparison with the year before.
Business Division BRIO – First year at Ravensburger crowned with success
At the end of 2014 Ravensburger acquired the prestigious Swedish toy producer BRIO, partly to increase sales abroad and expand further from the games market into the toy market. In its first year at Ravensburger, BRIO sales increased by 20.2 %***. The first-time consolidation contributed Euro 46.5 million to Ravens-burger Group’s turnover. This growth was partly due to a newly created marketing and distribution structure in Scandinavia. At the same time BRIO escalated sales in core markets such as Germany and France, as well as in growth markets such as the USA and China.
Children’s and Youth Book Division – Ravensburger remains market leader
Germany’s children’s and youth book market shrank by 1.2 % last year due to a decline in the numbers of points of sale. Trade sales of Ravensburger’s Children’s and Youth Book Division accordingly also dipped by 1.4 % to Euro 64.7 million. However, trade-to-consumer sales of Ravensburger books grew by 1.7 %, increasing the Group’s market share to 11.1 % so that Ravensburger remains market leader.
Business Division Leisure and Promotion – Record number of visitors to Spieleland
In the past financial year the Business Division Leisure and Promotion increased its sales by 12.0 % to Euro 14.9 million. The leisure park Ravensburger Spieleland made a major contribution here, closing the 2015 season with a record number of over 400,000 guests.
Ravensburger – a growing family
Ravensburger sees high growth potential in international markets and is pressing ahead with internationalising the Group. The most recent examples are the purchase of the Swedish toy producer BRIO and two years before that the acquisition of shares in the US games start-up Wonder Forge. This highlights the course adopted by Ravensburger Group towards becoming a growing international family. Alongside ten further subsidiaries in the large West European countries, the USA and Hong Kong, the family also includes a second production site in Polička in the Czech Republic. The Group strategy is steered from the Head Office in Ravensburg.
With this international course, the share of Ravensburger Group’s foreign sales in total turnover has risen within the last five years from 44.4 % to 57.3 %. In the same period the number of Ravensburger staff outside Germany grew from 660 to 909.
* G5 countries: Germany, UK, France, Italy, Spain, source: NPD Group Panel
** includes all products delivered to Germany
*** did not yet belong to the Ravensburger Group for reporting purposes in 2014